Music, digital identity and visual storytelling, all part of the same work.

Finding Areal.

Areal took shape through songs, portraits and movement studies. Early experiments explored different ways she might appear, from the rawness of grunge to more organic, sculptural forms.

01 / EXPLORATIONS

Each aesthetic opened up new possibilities. Some choices stayed; others became part of the journey.

02 / LASTING TRAITS

Gaze, profile and expressions ↗

The search extended to gestures and the way she inhabits a space. These details create a sense of continuity from one song to the next.

03 / A DISTINCT PRESENCE

The voice and the images began to share a character and a world of their own. Each song can enter a different universe while that presence remains recognisable.

Character studies.

Front, side and back views explore how the same design holds together from different angles.

Enlarge study ↗